100% Australian Made
The PuraSoft range is 100% Australian made, operated and owned. Being based in Sydney means we have access to the best ingredients that Australia has to offer. With these native ingredients we can formulate unique blends of the highest quality, being specifically formulated for maintaining naturally beautiful skin that stays pure and soft. Even the most delicate skin can is soothed and refreshed with our PuraSoft products as they are suitable for all skin types and the products that cater for the entire family.
Quality Assured
Our personal care products are produced with quality assurance as our priority; all production facilities comply with GMP manufacturing standards and Australian government compliance for OH&S standards.
Inspiration at our Doorstep
The PuraSoft story began in Sydney, Australia where the idea of creating personal care products that really care for your skin was born. What was needed to nourish, protect and keep skin in its pure and beautiful condition came next. The inspiration came from the local landscape surrounding us as we developed the PuraSoft range. As Australia has some of the most unique flora and fauna in the world, the ingredients it has to offer are truly one of a kind.
Historic Local Ingredients
These local ingredients used in our products have a long history in Australia, like the story of lanolin found in merino sheep wool keeping pioneering sheep shearer’s hands soft and untainted even after years of hard work in the sunburnt country. Lanolin, from Merino sheep wool, has become an Australian family favourite from young infants to adults using it to keep skin hydrated, smooth and protected, especially during the hot summer days. The extensive history of lanolin now continues in a new era, where it can be enjoyed anywhere or anytime with simple application of our PuraSoft face cream or luxurious wash of PuraSoft soap – no hard work required.